The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe* While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Not only does...

Best Dropshipping Companies

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same...

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our...

7 Instagram Analytics Tools to Grow Your Audience

Instagram is known mostly for engagement. But how do you track it? Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. Without engagement, social media doesn’t exist, and...

24 Data-Backed Reasons to Personalize Your Marketing

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better...

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more...

Best Business Intelligence Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Business intelligence software has become a necessary tool in the era of big data. Your organization collects tons of data about your customers,...

How COVID-19 Has Impacted Business: A 6-Month Retrospective

It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating....

Types of Blogs that Make Money in 2020

Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless. At the same time, you want to add value for your readers (and maybe even turn your passion into...

Ghostwriting 101: Tips from Bloggers Who’ve Done It

As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down...