How To Download & Repurpose Your Facebook Live Content

Your brand’s team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. You wouldn’t wear a shirt once...

11 Webinar Etiquette Tips for Presenters & Attendees

Now that we’re spending more time than ever at home on our computers, it’s a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge...

How to Make a Sponsored Snapchat Filter

Snapchat advertising has a lot going for it. With 249 million daily active users, you can get your brand in front of a large audience. The level of engagement on the platform is equally massive. Snapchatters open the app more than 30 times on average every day.  There...

Who is Generation Alpha, and Why Are They Important to Marketers?

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the...

DreamHost Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Founded in 1996, DreamHost is one of the oldest web hosting services to date. Hosting over 1.5 million websites with 400,000 customers and...

How Niche Communities Are Changing Online Conversations

Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it...

Are Blogs Dead in 2021? We Asked 10 Marketing Experts

It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When...

How to Use Clubhouse: A Step-by-Step Guide

Recently, Clubhouse — an invite-only, audio social media app — has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users, gained a...

The Future of Content Strategy

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content. New, more sophisticated search...

10 Content Marketing Trends for 2021 and Beyond

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape....