The Nonprofit’s Guide to Email Marketing

If you work at a nonprofit organization (NPO), then you’re already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.  With scarce resources, relatively limited staffing,...

Which Social Networks Should You Advertise on in 2021?

Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives. There are various social media platforms to choose from, and each comes with a user base...

How to Schedule a Post on Facebook: A Step-by-Step Guide

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook,...

How Natural Language Processing Affects Digital Marketing

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP.When you search for something on...

The Complete Guide to Firmographic Data

Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over...

The Ultimate Social Media Holiday Calendar for 2021 [Template]

Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day. Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw...

What is Google Lighthouse?

Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website....

Best Call Recording Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Call recording software is a useful tool for businesses and individual users alike.  From quality assurance to employee training, compliance,...